A podcast that feeds food & beverage brands


Forktales podcast episode with Andy Pearson VP of Creative for Liquid Death Mountain Water

Ep 57: Andy Pearson / VP of Creative for Liquid Death

As the lead creative at Liquid Death – a canned water company hellbent on changing the way that water is packaged and marketed – Andy’s job is to give everyone creative whiplash. Along the way, Andy and the Liquid Death team pride themselves on creating a product that makes people healthier and makes the world a better place.

In this episode of Forktales, Joseph and Andy talk about the “sea of sameness” that is the bottled water category, zigging while everyone else is zagging and rewarding loyal fans on TikTok.

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Podcast episode with Andrew O'Shea, founder of Wellspring on restaurant mental health and wellness

Ep 56: Andrew O’Shea / Founder of Wellspring, Wellness Expert & Builder of Culture

Just a few years ago, Andrew worked in HR for an accounting firm. He was 60 pounds overweight (but hungry for change) and then he discovered a yoga program sponsored by his employer. Today, he’s a certified wellness program coordinator (CWPO) and the founder and CEO of Wellspring, a company that creates kits filled with wellness products that employers can distribute to its employees to help build a health and wellness-based culture.

In this episode of Forktales, Andrew talks about all things wellness, including how wellness can impact a company’s overall productivity and its bottom line. He also chats about the importance of individualized care, building culture and his love/hate relationship with carbohydrates.

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Forktales podcast with Jason Gabler, VP of Sales for Adentro

Ep 55: Jason Gabler / VP of Sales at Adentro, Data & Digital Hospitality Guru

If you’re a restaurant owner or marketer and you’re not laser focused on digital hospitality, Jason Gabler can help you make it happen. He’s VP of Sales at Adentro, a platform that pairs with a restaurant’s in-store WiFi network to help it better understand and market to its customers based on customer visit behavior.

In this episode, Joseph and Jason take a closer look at digital hospitality (and now restaurants can do it more effectively), how to make data more actionable, and why no one on Earth wants to be blasted by an email from a marketer.

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Forktales restaurant strategy podcast episode with Lauren Fernandez of Full Course

Ep 54: Lauren Fernandez / Founder of Full Course, Legal Scholar & Restaurant Franchise Expert

Almost overnight, Lauren rolled up her legal degree, bought a pair of non-slip clogs and went to work in the restaurant industry. After getting a first-hand look at the challenges new restaurant owners face, she founded Full Course, a development and investment firm that incubates and accelerates emerging fast casual restaurant brands.

In this episode of Forktales, Joseph and Lauren break down the in’s and out’s of investing in new restaurants. The menu includes discussions about what makes an effective manager, the importance of cleanliness and what’s on the horizon for new and emerging restaurant brands.

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Forktales restaurant podcast episode with Jonathan Weathington of Shuckin Shack

Ep 53: Jonathan Weathington / CEO of Shuckin’ Shack & Lobster Roll Lover

Jonathan Weathington knows oysters. He also knows how to grow and build a restaurant brand, which is why he’s the CEO of Shuckin’ Shack Oyster Bar. From his days of crashing on the co-founder’s couch to today, Jonathan has helped turn Shuckin’ Shack into a thriving 16-location chain in five states.

In this episode of Forktales, Joseph and Jonathan talk about seafood, the challenges with dealing with franchisees, how to maintain a happy staff and what oysters and french fries have in common when it comes to delivery.

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Forktales restaurant podcast episode with Kevin Bentley of Papa Gino's Pizzeria & Capriotti's Sandwiches

Ep 52: Kevin Bentley / VP of Technology & Automation for Papa Gino’s Pizzeria

After a 10-year career as an NFL linebacker, Kevin shifted his focus to technology. He’s a self-described “glutton for pain” when it comes to education with an MBA from Rice, a Masters’s in Technology from Northwestern, and is currently pursuing a Doctorate in organizational leadership at USC.

Today, he’s the VP of Technology & Automation for Papa Gino’s Pizzeria where he’s helping to take the wildly popular New England brand to the next level thanks to his NFL leadership skills and his razor-sharp understanding of technology and its place in the modern restaurant.

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Podcast episode with Daniel Gonzalez of Simply Salad, formerly Popeyes Chicken, and Burger King

Ep 51: Daniel Gonzalez / Co-owner of Simply Salad & Chicken Sandwich War Veteran

Daniel knows how to make a killer chicken sandwich. He was part of the team at Popeyes that went toe-to-toe (or bun-to-bun) with Chick-fil-A in the chicken sandwich wars. Daniel also knows his way around a healthy salad. That’s how he spends his time today as co-owner of Simply Salad.

In this episode of Forktales, Daniel and Joseph talk about how to make a killer chicken sandwich (and why so many challengers fail), how to grow a salad restaurant in non-traditional markets and how to have a big brand launch without a big brand budget.

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Forktales podcast episode with Ellis Winstanley of Axial Shift and El Arroyo

Ep 50: Ellis Winstanley of Axial Shift, El Arroyo & More

When Ellis Winstanley and his wife, Paige, bought El Arroyo in 2012, they were buying more than just a popular local Tex-Mex restaurant. They were buying a brand that would become internationally recognized – thanks in large part to the restaurant’s witty marquee messages – despite only having a single location in Austin, Texas.

In this episode of Forktales, we talk with Ellis about El Arroyo and its iconic marquees. We also talk about Axial Shift, a software platform founded by Ellis that’s changing the way restaurants motivate and reward employees.

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Restaurant podcast episode with Alan Hickey of Vromo, restaurant delivery

Ep 49: Alan Hickey / Founder of Vromo, Delivery Gamechanger

Third-party delivery is here to stay, but tools like VROMO allow restaurants to manage their own delivery fleets and take back ownership of the customer experience. That’s the dream that became a reality when Alan Hickey teamed with Brian Hickey (no relation) to create VROMO in 2016.

In this episode of Forktales, Alan and Joseph talk about the pandemic’s impact on delivery, the ROI with services like VROMO and exactly when we can expect to see pizza delivered by drones.

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Podcast episode with Brian Hassan of Kickfin, a gratuity streamlining software tech

Ep 48 / Brian Hassan / Cofounder of Kickfin & Gratuity Guru

When Brian and his entrepreneurial partner Justin saw an armored car pull up to a restaurant in San Francisco to drop off cash to pay employee tips at the end of each shift, they knew a change had to be made. That’s how Kickfin was born.

In this episode, Joseph and Brian talk about how Kickfin is revolutionizing the way restaurants pay its employees, tip-shaming and why workers in the hospitality industry really are essential employees.

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Podcast episode with restaurant industry veteran David Abes of DASH Hospitality

Ep 47 / David Abes / Founder of DASH Hospitality & Atlanta Industry Veteran

David Abes started in the hospitality industry as a dishwasher. Thirty-two years later, he’s the owner of DASH Hospitality Group, a management and consulting company for start-up and existing restaurants, hotels, and other food and beverage services.

In this episode of Forktales, Joseph and David dish on technology’s role in the restaurant industry, the hallmarks of a bad restaurant general manager, how restaurants can use social media effectively and why ooey, gooey, realistic food photos are almost always a great idea.

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Podcast episode with Brett Spiegel of Koala - restaurant online ordering and digital techonology

Ep 46 / Brett Spiegel / Cofounder & COO of Koala, Digital Ordering Mastermind

Brett Spiegel is a man who’s dedicated to creating a seamless, streamlined online ordering experience for restaurants. That’s why he co-founded Koala, a company that provides a premium digital ordering experience for more than 4,000 restaurant locations nationwide.

On this week’s Forktales, Joseph and Brett talk about the value of a branded online ordering experience, the importance of recognizing and embracing convergence in the restaurant industry and the exhaustive nature of epic European honeymoons.

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