Jason E. Brooks is a coach, a motivational speaker and an author with a lifetime of restaurant experience. That’s one of the reasons he created HospiVation, a leadership coaching clinic that helps restaurants build better teams. It’s also why he wrote the book, “Every Leader Needs Followers: 10 Keys to Transform Restaurant Managers into Hospitality Leaders.”
In this episode, Michael and Jason talk about the difference between managing, leading and coaching (and why all three are important), how to motivate teams, effective training plans and why we suck at meetings.
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Forktales is a podcast and video series that feeds the food, beverage, restaurant, and hospitality industries with insights, innovations, and incredibly entertaining stories. Each episode we interview the industry's leaders from veterans to the up and comers, to get a glimpse of trends, trials, tribulations, and more.
Ep 79: Jason E. Brooks / Founder of HospiVation
Jason E. Brooks is a coach, a motivational speaker and an author with a lifetime of restaurant experience. That’s one of the reasons he created HospiVation, a leadership coaching clinic that helps restaurants build better teams. It’s also why he wrote the book, “Every Leader Needs Followers: 10 Keys to Transform Restaurant Managers into Hospitality Leaders.”
In this episode, Michael and Jason talk about the difference between managing, leading and coaching (and why all three are important), how to motivate teams, effective training plans and why we suck at meetings.
Ep 78: Emily Rugaber / VP of Marketing for Thanx
Why do so many restaurants fail to properly use data? What are the biggest mistakes restaurants make when designing loyalty programs? Two huge questions and Emily Rugaber answers them both. Emily is the VP of Marketing for Thanx, a leading loyalty and guest engagement platform for restaurants.
In this episode of Forktales, Emily talks about the most common challenge restaurants face when it comes to data, the problem with discount-based loyalty programs, and why personalized programs are so difficult.
Ep 77: Betsy Hamm / CEO of Duck Donuts
Duck Donuts is one of the fastest growing donut shops in the nation, with 32 new locations last year and another 45 planned this year. The brand’s fresh, made-to-order donuts are a big part of that successful formula. Leading that growth is marketer-turned-CEO Betsy Hamm.
In this episode of Forktales, Michael and Betsy talk about the Duck Donuts origin story, what makes an ideal franchisee, managing rapid growth and why donuts really are the key to happiness.
Ep 76: Jay Cipra / CEO of Broaster Company
If you live in Wisconsin and the surrounding region, you know broasted chicken and how good it is. And the only way to make broasted chicken is with pressure-frying equipment and ingredients from Broaster Company. Jay Cipra is the CEO of Broaster Company and one of the many people tasked with promoting and protecting that trademark.
On the menu in this episode of Forktales, Michael and Jay talk about global expansion, pressure-fried cheesecakes, the future of pressure-frying in the home and how a passionate consumer base can be a brand’s best police force when it comes to protecting a brand.
Ep 75: Mark Schostak / Executive Chairman of TEAM Schostak Family Restaurants
Mark Schostak is the third generation of a four-generation family business that oversees 150 restaurants throughout Michigan. It’s a portfolio of culinary options that includes Applebee’s, MOD Pizza, Wendy’s and the company’s own brand, Olga’s Kitchen.
In this episode of Forktales, Michael and Mark talk about core values, the challenges of instilling those core values on teams spread across 150 locations, how to retain talent, why looking within to recruit high-quality managers is always a good idea and how to keep tabs on your restaurant’s competitors.
Ep 74: Rob Grimes / Founder & CEO of IFBTA
As the founder and CEO of the International Food & Beverage Technology Association (IFBTA), Rob Grimes spends his time forecasting tech trends and helping brands apply those trends to stay one step ahead of the competition.
In this episode of Forktales, Rob joins us from the Consumer Electronics Show (CES) in Las Vegas where he offers his thoughts on what’s hot (and what’s not) at CES, drones, robotics, the rise of electric vehicles, and why we should all keep an open mind about plant-based steaks.
