A podcast that feeds food & beverage brands

Rubix Foods has its finger on the pulse of the hottest flavor trends and brings those trends to life for roughly 70% of the top QSR and FSR restaurant brands in the nation. Shannon O’Shields is the VP of marketing for Rubix and offers a sneak peek at how the company helps restaurants stay one bite ahead of the competition. 

Among the topics Michael and Shannon dig into in this episode: Why it’s important to act quickly when responding to a trend, how social media helps Rubix identify trends, the impact of Gen Z on today’s menus, and Shannon’s quick take on a variety of up-and-coming flavor trends.  

 
Forktales
Forktales
Ep 88: Shannon O'Shields / VP of Marketing for Rubix Foods and Gen Z whisperer
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Forktales is a podcast and video series that feeds the food, beverage, restaurant, and hospitality industries with insights, innovations, and incredibly entertaining stories. Each episode we interview the industry's leaders from veterans to the up and comers, to get a glimpse of trends, trials, tribulations, and more.

Latest Episodes & News

Ep 88: Shannon O’Shields / VP of Marketing for Rubix Foods and Gen Z whisperer

Rubix Foods has its finger on the pulse of the hottest flavor trends and brings those trends to life for roughly 70% of the top QSR and FSR restaurant brands in the nation. Shannon O’Shields is the VP of marketing for Rubix and offers a sneak peek at how the company helps restaurants stay one bite ahead of the competition.

Among the topics Michael and Shannon dig into in this episode: Why it’s important to act quickly when responding to a trend, how social media helps Rubix identify trends, the impact of Gen Z on today’s menus, and Shannon’s quick take on a variety of up-and-coming flavor trends.

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Ep 87: Doug Renfro / President of Renfro Foods and Salsa Creator Extraordinaire

This episode of Forktales is a spicy one thanks to Doug Renfro of Renfro Foods. Doug and his cousins oversee Mrs. Renfro’s salsas, a brand that has grown into one of the largest salsa names in the nation and the brand with the most unique selection of flavors.

On the menu, Michael and Doug talk about the benefits (and struggles) of family ownership, trend spotting, flavor development and eating ghost peppers for breakfast.

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Ep 86: Burney Jennings / Executive Chairman of Biscuitville

More than 60 years ago Burney Jennings’ father, Maurice, had a choice: He could have the family farm or his mother’s closely-guarded biscuit recipe. Maurice chose the biscuit recipe and grew that family secret into Biscuitville, a 70-location restaurant that has become one of the most popular fast food franchises in the south.

On the menu in this episode of Forktales, Burney tells the story of that legendary inheritance, talks about the importance of family ownership, how closing every day at 2 p.m. separates Biscuitville from its competition and the one-word key to a good biscuit.

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Ep 85: Ben Jacobs / Chef, founder of Tocabe and Native local pioneer

Ben Jacobs is a chef and a tribal member of the Osage Nation. He’s also a leader in bringing Native American food to the forefront of the American culinary conversation. In 2008, he founded Tocabe, one of the only restaurants in Denver specializing in Native and Indigenous cuisine and one of only a handful in the United States.

In this episode of Forktales, Michael and Ben talk about the best way to prepare elk, Tocabe’s appearance on Diners, Drive-Ins & Dives (and how Guy Fieri saved Ben’s restaurant), Ben’s Seed to Soul mission and why it’s so hard to define Native American food.

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Ep 84: Audley Wilson / Shark Tank survivor & Founder of RoboBurger

Earlier this year, Audley Wilson and his partners took their dream – a revolutionary vending machine that makes fresh, made-to-order burgers – and pitched it to the investors (and to America) on Shark Tank. They walked away with a $1.5 million loan, but getting there wasn’t easy.

In this episode of Forktales, Audley shares the long journey to Shark Tank, the challenges with building a fully-functioning kitchen in a 12-square-foot vending machine and why he chose to devote himself to making hamburgers. Audley also offers a behind-the-scenes look at the Shark Tank process and why each entrepreneur who appears on the show really is required to meet with a psychologist after the taping.

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Ep 83: Craig Bernstein / Founder of Doc B’s Restaurant & Bar

If you’re a fan of great stories, you’re going to love this episode of Forktales featuring Doc B’s Restaurant & Bar founder Craig Bernstein. Craig shares tales about how a childhood meeting with Morton’s Steakhouse legend Allen Bernstein inspired his hospitality career and emotional stories about going above and beyond to make guests happy.

Also on the menu in his episode, Michael and Craig talk about slow and steady growth, the unique design of each Doc B’s location and the indispensable qualities in any good restaurant manager.

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Forktales - a podcast that feeds food and beverage

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