EP58
After 15 years in restaurant marketing at Pizza Hut, KFC and TGI Fridays, Olga decided to focus her marketing expertise on loyalty and CRM. With that, OLLO Restaurant Loyalty was born and her clients include restaurant chains with five to 800 locations. In this episode of Forktales, Olga talks about the challenges facing restaurant marketers today, how to put segmentation to work in your email marketing and how loyalty programs are a not-so-secret weapon when it comes to building your email database.
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Forktales is a podcast and video series that feeds the food, beverage, restaurant, and hospitality industries with insights, innovations, and incredibly entertaining stories. Each episode we interview the industry's leaders from veterans to the up and comers, to get a glimpse of trends, trials, tribulations, and more.
Ep 58: Olga Lopategui / Founder of Ollo Consulting & Email & Loyalty Marketing Maven
After 15 years in restaurant marketing at Pizza Hut, KFC and TGI Fridays, Olga decided to focus her marketing expertise on loyalty and CRM. With that, OLLO Restaurant Loyalty was born and her clients include restaurant chains with five to 800 locations.
In this episode of Forktales, Olga talks about the challenges facing restaurant marketers today, how to put segmentation to work in your email marketing and how loyalty programs are a not-so-secret weapon when it comes to building your email database.
Ep 57: Andy Pearson / VP of Creative for Liquid Death
As the lead creative at Liquid Death – a canned water company hellbent on changing the way that water is packaged and marketed – Andy’s job is to give everyone creative whiplash. Along the way, Andy and the Liquid Death team pride themselves on creating a product that makes people healthier and makes the world a better place.
In this episode of Forktales, Joseph and Andy talk about the “sea of sameness” that is the bottled water category, zigging while everyone else is zagging and rewarding loyal fans on TikTok.
Ep 56: Andrew O’Shea / Founder of Wellspring, Wellness Expert & Builder of Culture
Just a few years ago, Andrew worked in HR for an accounting firm. He was 60 pounds overweight (but hungry for change) and then he discovered a yoga program sponsored by his employer. Today, he’s a certified wellness program coordinator (CWPO) and the founder and CEO of Wellspring, a company that creates kits filled with wellness products that employers can distribute to its employees to help build a health and wellness-based culture.
In this episode of Forktales, Andrew talks about all things wellness, including how wellness can impact a company’s overall productivity and its bottom line. He also chats about the importance of individualized care, building culture and his love/hate relationship with carbohydrates.
Ep 55: Jason Gabler / VP of Sales at Adentro, Data & Digital Hospitality Guru
If you’re a restaurant owner or marketer and you’re not laser focused on digital hospitality, Jason Gabler can help you make it happen. He’s VP of Sales at Adentro, a platform that pairs with a restaurant’s in-store WiFi network to help it better understand and market to its customers based on customer visit behavior.
In this episode, Joseph and Jason take a closer look at digital hospitality (and now restaurants can do it more effectively), how to make data more actionable, and why no one on Earth wants to be blasted by an email from a marketer.
Ep 54: Lauren Fernandez / Founder of Full Course, Legal Scholar & Restaurant Franchise Expert
Almost overnight, Lauren rolled up her legal degree, bought a pair of non-slip clogs and went to work in the restaurant industry. After getting a first-hand look at the challenges new restaurant owners face, she founded Full Course, a development and investment firm that incubates and accelerates emerging fast casual restaurant brands.
In this episode of Forktales, Joseph and Lauren break down the in’s and out’s of investing in new restaurants. The menu includes discussions about what makes an effective manager, the importance of cleanliness and what’s on the horizon for new and emerging restaurant brands.
Ep 53: Jonathan Weathington / CEO of Shuckin’ Shack & Lobster Roll Lover
Jonathan Weathington knows oysters. He also knows how to grow and build a restaurant brand, which is why he’s the CEO of Shuckin’ Shack Oyster Bar. From his days of crashing on the co-founder’s couch to today, Jonathan has helped turn Shuckin’ Shack into a thriving 16-location chain in five states.
In this episode of Forktales, Joseph and Jonathan talk about seafood, the challenges with dealing with franchisees, how to maintain a happy staff and what oysters and french fries have in common when it comes to delivery.
