Episodes
Ep 87: Doug Renfro / President of Renfro Foods and Salsa Creator Extraordinaire
This episode of Forktales is a spicy one thanks to Doug Renfro of Renfro Foods. Doug and his cousins oversee Mrs. Renfro’s salsas, a brand that has grown into one of the largest salsa names in the nation and the brand with the most unique selection of flavors.
On the menu, Michael and Doug talk about the benefits (and struggles) of family ownership, trend spotting, flavor development and eating ghost peppers for breakfast.
Ep 86: Burney Jennings / Executive Chairman of Biscuitville
More than 60 years ago Burney Jennings’ father, Maurice, had a choice: He could have the family farm or his mother’s closely-guarded biscuit recipe. Maurice chose the biscuit recipe and grew that family secret into Biscuitville, a 70-location restaurant that has become one of the most popular fast food franchises in the south.
On the menu in this episode of Forktales, Burney tells the story of that legendary inheritance, talks about the importance of family ownership, how closing every day at 2 p.m. separates Biscuitville from its competition and the one-word key to a good biscuit.
Ep 85: Ben Jacobs / Chef, founder of Tocabe and Native local pioneer
Ben Jacobs is a chef and a tribal member of the Osage Nation. He’s also a leader in bringing Native American food to the forefront of the American culinary conversation. In 2008, he founded Tocabe, one of the only restaurants in Denver specializing in Native and Indigenous cuisine and one of only a handful in the United States.
In this episode of Forktales, Michael and Ben talk about the best way to prepare elk, Tocabe’s appearance on Diners, Drive-Ins & Dives (and how Guy Fieri saved Ben’s restaurant), Ben’s Seed to Soul mission and why it’s so hard to define Native American food.
Ep 84: Audley Wilson / Shark Tank survivor & Founder of RoboBurger
Earlier this year, Audley Wilson and his partners took their dream – a revolutionary vending machine that makes fresh, made-to-order burgers – and pitched it to the investors (and to America) on Shark Tank. They walked away with a $1.5 million loan, but getting there wasn’t easy.
In this episode of Forktales, Audley shares the long journey to Shark Tank, the challenges with building a fully-functioning kitchen in a 12-square-foot vending machine and why he chose to devote himself to making hamburgers. Audley also offers a behind-the-scenes look at the Shark Tank process and why each entrepreneur who appears on the show really is required to meet with a psychologist after the taping.
Ep 83: Craig Bernstein / Founder of Doc B’s Restaurant & Bar
If you’re a fan of great stories, you’re going to love this episode of Forktales featuring Doc B’s Restaurant & Bar founder Craig Bernstein. Craig shares tales about how a childhood meeting with Morton’s Steakhouse legend Allen Bernstein inspired his hospitality career and emotional stories about going above and beyond to make guests happy.
Also on the menu in his episode, Michael and Craig talk about slow and steady growth, the unique design of each Doc B’s location and the indispensable qualities in any good restaurant manager.
Ep 82: Martino Brambilla / President of Embassy Ingredients
If you’ve had a donut, brownie, cupcake or cookie in the past year, you’ve probably had a baked good made with ingredients from Embassy Ingredients. Martino Brambilla was just 17 years old when his father handed him the reins to the company. Since then he’s grown it into one of the world’s largest providers of flavors and ingredients in the world.
In this episode of Forktales, Michael and Martino talk about the personality traits of a successful entrepreneur, clean labels, flavor trends and why indulgence doesn’t have to mean unhealthy.
Ep 81: Benjamin Calleja / CXO of Livit Design
Every eight hours, a new Livit designed restaurant opens somewhere in the world and Benjamin Calleja is leading that charge. As the founder and chief experience officer of Livit Design, he’s overseen the design of some of the biggest names in the hospitality industry, including Burger King, Applebees, Subway, Starbucks, Pizza Hut, Taco Bell and many more.
In this episode of Forktales, Michael and Benjamin talk about how great design can enhance brand performance, his involvement in an architectural marvel known as “The Line,” some of the biggest design mistakes restaurants make and how Livit created the most Instagrammed restaurant restroom in the world.
Ep 80: Dan Rowe / CEO of Fransmart
Dan Rowe is known in the restaurant industry as The Chainmaker. He takes emerging restaurant brands and, along with the team at Fransmart, turns those brands into successful national restaurant chains. It’s a formula he used for Five Guys, Qdoba Mexican Grill and, more recently, Halal Guys – a thriving chain that started from a food cart in New York City.
On the menu in this episode of Forktales, Dan talks about what makes a good franchisee (and a bad one), the role of real estate in marketing a new brand, his recent project with rapper Pitbull and the question one franchisee asked that immediately ended a meeting.
Ep 79: Jason E. Brooks / Founder of HospiVation
Jason E. Brooks is a coach, a motivational speaker and an author with a lifetime of restaurant experience. That’s one of the reasons he created HospiVation, a leadership coaching clinic that helps restaurants build better teams. It’s also why he wrote the book, “Every Leader Needs Followers: 10 Keys to Transform Restaurant Managers into Hospitality Leaders.”
In this episode, Michael and Jason talk about the difference between managing, leading and coaching (and why all three are important), how to motivate teams, effective training plans and why we suck at meetings.
Ep 78: Emily Rugaber / VP of Marketing for Thanx
Why do so many restaurants fail to properly use data? What are the biggest mistakes restaurants make when designing loyalty programs? Two huge questions and Emily Rugaber answers them both. Emily is the VP of Marketing for Thanx, a leading loyalty and guest engagement platform for restaurants.
In this episode of Forktales, Emily talks about the most common challenge restaurants face when it comes to data, the problem with discount-based loyalty programs, and why personalized programs are so difficult.
Ep 77: Betsy Hamm / CEO of Duck Donuts
Duck Donuts is one of the fastest growing donut shops in the nation, with 32 new locations last year and another 45 planned this year. The brand’s fresh, made-to-order donuts are a big part of that successful formula. Leading that growth is marketer-turned-CEO Betsy Hamm.
In this episode of Forktales, Michael and Betsy talk about the Duck Donuts origin story, what makes an ideal franchisee, managing rapid growth and why donuts really are the key to happiness.
Ep 76: Jay Cipra / CEO of Broaster Company
If you live in Wisconsin and the surrounding region, you know broasted chicken and how good it is. And the only way to make broasted chicken is with pressure-frying equipment and ingredients from Broaster Company. Jay Cipra is the CEO of Broaster Company and one of the many people tasked with promoting and protecting that trademark.
On the menu in this episode of Forktales, Michael and Jay talk about global expansion, pressure-fried cheesecakes, the future of pressure-frying in the home and how a passionate consumer base can be a brand’s best police force when it comes to protecting a brand.
