Episodes
Ep 68: Carl Orsbourn / COO and Co-Founder of JUICER
Ready or not, dynamic pricing is coming to the restaurant industry. Carl Orsbourn and JUICER helps restaurants embrace the new pricing model, boost its bottom line and do it in a way that doesn’t alarm or anger its loyal customers.
In this episode of Forktales, Carl and Joseph talk about the challenges and misconceptions about dynamic pricing, delivering the digital restaurant, and why Taylor Swift tickets are so darned expensive.
Ep 67: Justin Bartek / VP of Marketing at Dog Haus
As the VP of Marketing at Dog Haus, Justin Bartek knows hot dogs. And not just hot dogs, but REALLY GOOD hot dogs. He also knows how to grow brands, which is one of the reasons Dog Haus added him to the team in 2022 to help lead the restaurant in its next phase of growth.
In this episode of Forktales, Justin dishes up lessons on the importance of quality, the challenges of doing delivery well, the value of good package design and the difference between an $8 hot dog and a $1.50 hot dog.
Ep 66: Troy Guard / Chef & Founder of TAG Restaurant Group
Troy Guard was born and raised in Hawaii. He eventually traded that surf and sun for the mile-high atmosphere of Denver when he opened his first restaurant. Today, he oversees 10 restaurants and four concepts under TAG Restaurant Group.
In this episode of Forktales, Troy shares his thoughts on building strong restaurant culture, the importance of core values and how his first restaurant went from $40,000 in the hole to a $40,000 profit in just four months.
Ep 65: Sterling Douglass / Co-founder and CEO of Chowly
Chowly’s mission is simple: To simplify technology for restaurants – particularly smaller chains that don’t have big chain IT support – and help restaurants evolve. That’s why Sterling Douglass created Chowly and it’s what drives the company today.
Today, Joseph and Sterling dive deep on the topic of tech and “co-opetition” in the restaurant technology industry. They also answer the questions, do you need another app on your phone, is on-premise dining going away and can you commoditize a really great burger?
Ep 64: David Jones / President of The Excellence Advisory & Coach of Winning Restaurants
David Jones is a performance excellence coach. In short, he helps brands – including many restaurants – get better at what they do and win new customers.
In this episode of Forktales, David shares his thoughts on how the pandemic gave restaurants a second chance to make a first impression, the incremental process of improvement, and how restaurants desperately need to stand out in a sea of sameness.
Ep 63: Meredith Sandland / CEO of Empower Delivery & Digital Restaurant Dynamo
The 2008 recession sped the disruption of the retail industry and the COVID-19 pandemic ushered in the digital disruption of restaurants. Meredith Sandland understands that disruption – and why it’s a good thing – better than anyone.
In this episode of Forktales, we chat with Meredith about the restaurant tech revolution, eliminating complexity in restaurant operations and how “Delivering the Digital Restaurant” is actually a whole lot easier than most people think.
Ep 62: Zach Anderson / Brand Partner at Seasoned & Restaurant Talent Rainmaker
Attracting and retaining high-quality talent is the single biggest challenge facing restaurants today. Zach Anderson and Seasoned – a social community often described as “Linkedin for restaurant workers” – makes that process easier.
On today’s Forktales menu, Zach and Joseph talk about the best qualities restaurants should look for in younger workers and which restaurants are doing a great job of attracting and retaining talent. Joseph also reveals why he has nightmares about half-eaten plates of dippy eggs.
Ep 61: Zach Goldstein / CEO of Thanx, loyalty leader and restaurant money-maker
Zach Goldstein’s goal? To help restaurants make more money. That’s why he founded Thanx, a leading loyalty and guest engagement platform for restaurants, and why he’s so passionate about helping restaurants build effective loyalty programs.
In this episode of Forktales, Joseph and Zach talk about apps (and why they’re not always the answer), the power of good data, the best way to get loyalty program sign-ups, and how a year-round McRib could be the most effective loyalty perk of all time.
Ep 60: Carin Stutz / President & CEO of Native Foods and vegan trailblazer
Carin Stutz has built a career at some of the biggest steak and burger restaurants in America, including Applebee’s, Chili’s and Red Robin. That carnivorous past is what makes her current role – President and CEO of vegan start-up, Native Foods – such a refreshing change of pace.
In this episode of Forktales, Joseph and Carin talk about supply chain issues, mentorship with the GLEAM Network, the secret to a great vegan burger and why no one is eating bugs so let’s stop calling that a “trend” because we all know it’s not.
Ep 59: Adenah Bayoh, CEO and Founder & One-Woman Economic Engine
Adenah is the living definition of the American dream. She came to the United States at the age of 13 after escaping a war torn Liberia. Today, she’s the owner of four IHOP franchises and the founder of four restaurants of her own, including three locations of her fast casual, farm-to-table, soul food restaurant, Cornbread, and her newest dining venture, Urban Vegan.
In this episode of Forktales, Adenah shares her amazing story about overcoming adversity, the importance of supporting often overlooked communities, and how the lessons she learned from her grandmother have helped make her the successful entrepreneur she is today.
Ep 58: Olga Lopategui / Founder of Ollo Consulting & Email & Loyalty Marketing Maven
After 15 years in restaurant marketing at Pizza Hut, KFC and TGI Fridays, Olga decided to focus her marketing expertise on loyalty and CRM. With that, OLLO Restaurant Loyalty was born and her clients include restaurant chains with five to 800 locations.
In this episode of Forktales, Olga talks about the challenges facing restaurant marketers today, how to put segmentation to work in your email marketing and how loyalty programs are a not-so-secret weapon when it comes to building your email database.
Ep 57: Andy Pearson / VP of Creative for Liquid Death
As the lead creative at Liquid Death – a canned water company hellbent on changing the way that water is packaged and marketed – Andy’s job is to give everyone creative whiplash. Along the way, Andy and the Liquid Death team pride themselves on creating a product that makes people healthier and makes the world a better place.
In this episode of Forktales, Joseph and Andy talk about the “sea of sameness” that is the bottled water category, zigging while everyone else is zagging and rewarding loyal fans on TikTok.
