Ep 45 / Richard Pennock / Brand Strategy & Fractional CMO
Richard came to America from the U.K. in 2006 and has been leading brand strategy revolutions ever since. Now based in Austin, Texas, his recent experience includes turns as the senior director of marketing of Tacodeli where he led a very successful brand evolution and as the VP of marketing for Freebirds World Burrito.
In this episode Richard shares his thoughts on brand strategy and its role in the brand building and brand evolution process and how technology is shaping modern marketing. He also waxes nostalgic about amazing meals at small mom-and-pop restaurants in Italy.