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EP 24 / Eli Altman / Naming Expert on Ghost/Virtual Kitchens

Eli Altman of A Hundred Monkeys on Ghost Kitchen naming

Eli is a naming maverick and has manned the helm at A Hundred Monkeys, a Berkeley California based naming studio, for quite some time. I tapped his brain in this episode to talk about naming ghost kitchens and virtual brands. We dive into how the mold has been broken on the “rules” of naming and where things are going as a result.

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