A podcast that feeds food & beverage brands

Ep 58: Olga Lopategui / Founder of Ollo Consulting & Email & Loyalty Marketing Maven

Podcast episode with Olga Loptategui of Ollo Consulting - restaurant email marketing and loyalty marketing

After 15 years in restaurant marketing at Pizza Hut, KFC and TGI Fridays, Olga decided to focus her marketing expertise on loyalty and CRM. With that, OLLO Restaurant Loyalty was born and her clients include restaurant chains with five to 800 locations.

In this episode of Forktales, Olga talks about the challenges facing restaurant marketers today, how to put segmentation to work in your email marketing and how loyalty programs are a not-so-secret weapon when it comes to building your email database.

Forktales - a podcast that feeds food and beverage

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