Ep 73: Andrew Glantz / Founder of GiftAMeal
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Studies have shown that 84% of Gen Z shoppers are more likely to purchase from a brand if the brand gives back and 71% of Millennials would pay more for a product if they knew that some of the proceeds were going to a good cause. That’s the inspiration behind GiftAMeal, an app created by Andrew Glantz that makes a donation to local food banks when diners take photos of their meals at participating restaurants.
In this episode of Forktales, Michael and Andrew talk about cause marketing, the profits-with-a-purpose business model, entrepreneurial spirit and how GiftAMeal beat out thousands of competitors to win a $25,000 Amazon Business grant.