Ep 51: Daniel Gonzalez / Co-owner of Simply Salad & Chicken Sandwich War Veteran

Daniel knows how to make a killer chicken sandwich. He was part of the team at Popeyes that went toe-to-toe (or bun-to-bun) with Chick-fil-A in the chicken sandwich wars. Daniel also knows his way around a healthy salad. That’s how he spends his time today as co-owner of Simply Salad.

In this episode of Forktales, Daniel and Joseph talk about how to make a killer chicken sandwich (and why so many challengers fail), how to grow a salad restaurant in non-traditional markets and how to have a big brand launch without a big brand budget.