Mike DiBeneditto – CEO of Golden Waffles and Champion of Bold Brand Reinvention

A nearly century-old brand doesn’t change its name without a clear sense of purpose. Mike DiBeneditto, CEO of Golden Waffles, leads one of the most recognizable waffle programs in foodservice, with distribution in more than 50,000 locations worldwide.

In this episode of Forktales, Mike explains the decision to rebrand from Golden Malted to Golden Waffles and why clarity trumped tradition. He discusses the importance of relentless internal communication, honoring company heritage during change and staying grounded when evaluating trends.