Jenny Mehlman – Dairy marketing leader and champion of all things cheese and butter

In a category everyone thinks they understand (like dairy and cheese), the real challenge isn’t the product, it’s staying relevant. Jenny Mehlman is Senior Marketing Director at Dairy Farmers of America, a farmer-owned cooperative representing more than 9,500 dairy farmers, bringing a sharp perspective on marketing dairy aisle staples.

In this episode of Forktales, Jenny explores dairy’s resurgence, the role of storytelling in earning attention and why small, everyday moments drive connection. She also shares how authenticity builds trust and how DFA’s farmer-owned model shapes a more long-term approach to innovation.