Jenn Palmer – Consumer brand financing expert and champion of women-led businesses

Growth can be exciting, but without the right financial foundation, success can create as many problems as it solves. Jenn Palmer, founder and CEO of JPalmer Collective, has spent 20 years in the financing industry helping growing consumer brands access the capital they need to scale. Today, she specializes in food, beverage and wellness brands, with a particular commitment to expanding access to capital for women-led businesses.

In this episode of Forktales, Jenn explores why rapid growth and major retail wins can put unexpected pressure on cash flow, the financial metrics more founders should be watching and why sometimes the smartest move is saying no to a big opportunity.