Ep 50: Ellis Winstanley of Axial Shift, El Arroyo & More

When Ellis Winstanley and his wife, Paige, bought El Arroyo in 2012, they were buying more than just a popular local Tex-Mex restaurant. They were buying a brand that would become internationally recognized – thanks in large part to the restaurant’s witty marquee messages – despite only having a single location in Austin, Texas.

In this episode of Forktales, we talk with Ellis about El Arroyo and its iconic marquees. We also talk about Axial Shift, a software platform founded by Ellis that’s changing the way restaurants motivate and reward employees.