Tricia Greyshock – President and CEO of NFRA and Champion of Frozen and Refrigerated Food Innovation

The frozen food aisle isn’t what it used to be. From restaurant-quality meals to globally inspired flavors, frozen and refrigerated foods are changing the way Americans shop, cook and eat. Tricia Greyshock is President and CEO of the National Frozen & Refrigerated Foods Association (NFRA), where she leads efforts to drive category growth, champion innovation and connect brands, retailers and consumers.

In this episode of Forktales, Tricia joins Michael Pavone to discuss the rise of premium frozen foods, shifting consumer expectations around convenience, value and nutrition, and the trends driving innovation across the grocery store. She also shares how NFRA is helping emerging brands break through and developing the industry’s next generation of leaders.